MBA International Fashion Brand Management

1. THE TEXTILE AND CLOTHING INDUSTRY

• Integration week / workshop on brand identity
• Collectionning
• The textile-clothing industry and globalization
• Visits of fashion companies and trade shows

2. MARKETING OF FASHION PRODUCTS

• International fashion marketing
• Management of customer relations - CRM
• Methodology of observation of trends and styles
• Fashion consumer behavior
• Intercultural management
• Management and animation

3. PURCHASE, LOGISTICS AND RETAIL

• Retailers strategies in Europe, United States and Japan
• Sourcing and international logistics
• Purchase marketing and négociation
• Rationalization of procurement and inventory management
• Trade Marketing
• e-business
  

4. CREATION AND BRAND DEVELOPMENT

• Brand building
• Legal protection of trademarks
• Brands strategies
• Brands and internet
• DNA and brand development
• Management of Image and Graphic Identity
• Visual merchandising

5. PROFESSIONNAL WORKSHOP

• Brand development
• Business plan strategy applied to the brand's project

6. DISCOVERING THE EUROPEAN RETAIL SCENE

• Retail strategies analysis : Paris, London, Milan (1 week by place)